Aspen Skiing Company Announces New Program with Taiga Motors

ASPEN SNOWMASS, Colo. –  For the 2019-20 winter season, Aspen Skiing Company (ASC) enters a new program with Taiga Motors that will introduce electric snowmobiles to the resort with the goal of efficiently accelerating the transition to more sustainable mountain operations vehicles.  

ASC was selected to participate in the Flagship Partner Program which gives rights to test out a new, Taiga Motors electric snowmobile. The program helps showcase the commitment of ski resort brands leading the charge towards increased winter sports sustainability.

“We are thrilled to be at the forefront of a new wave of sustainability and are looking forward to someday having a full electric fleet of snowmobiles at our resort,” says Greg Hoffman, lift maintenance director, Aspen Skiing Company. “The electric sled is a great fit for a ski area since we are going downhill close to half the time and the batteries charge when going downhill. When the battery charges it slows the sled down which keeps the operator from riding the brakes and causing a potential failure.”

Taiga recognizes the value of working hand-in-hand with partners to gather product feedback and better shape the future of snowmobiling. All snowmobiles were designed from the ground up with feedback from hundreds of commercial operators to offer the ultimate all terrain capability, durability and cost effectiveness.

This pilot program is the next generation of sustainability for resorts and ASC is proud to support these efforts.

For more information about Aspen Snowmass, visit or call (800) 525-6200. Follow Aspen Snowmass @aspensnowmass on Twitter and Instagram, @Aspen_Snowmass, or at

Taiga snowmobiles testing at Aspen Snowmass

About Aspen Skiing Company

Aspen Skiing Company (ASC), based in Aspen, Colo., operates the four mountains in the Aspen Snowmass area – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk. In addition, ASC owns and operates the award-winning Ski & Snowboard Schools of Aspen Snowmass, a collection of rental and retail shops titled Four Mountain Sports and a hospitality division that includes the five-star, five-diamond property, The Little Nell and three contemporary Limelight Hotels, one based in the core of Aspen, one at the base of Snowmass Mountain, and the other in Ketchum, Idaho. In its current form, ASC is a values-driven company that is grounded within the core values of: Live Passionately, Awaken the Spirit, Elevate Community and Honor Place. Aspen Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information about Aspen Snowmass, visit or call (800) 525-6200. Follow Aspen Snowmass @aspensnowmass on Twitter and Instagram or at

Media Contact
Liz Rovira, (970) 300-7024,  

About Taiga Motors

Taiga Motors was founded by a group of engineers that believed there shouldn’t exist a compromise between exhilarating powersport pursuits and sacrificing the environment. Taking on one of the most challenging vehicle segments to electrify, Taiga has pushed the frontiers of electric technology to achieve the extreme power, weight and thermal specifications required to outperform the high performance but polluting 2-stroke engine.  The result is the world’s first electric snowmobile designed from the ground up that is faster, more reliable, more efficient & better connected to winter. For more information about Taiga, visit, follow Taiga @taiga.motors on Instragram or at

Media Contact
Chloe Beaulieu,